Every niche has many forums dedicated to its discussion. All that's needed now is to find the forums that get the lion's share of the traffic in your niche so you can put your plan into motion. That may sound like a very long time, and if so then maybe you believe all the sales letters. Alas, you will have to put more than a little time and effort into it if you really want it to pay off for you. Only you can decide the best route to follow for your business.
Remember that your goal is to be viewed as an expert in your niche. It's important to build a good reputation in the forum. That's the only way to place yourself in a position for prime results. Of course, no one is going to recognize you if you aren't able to be seen first. Unfortunately, you don't have an infinite number of hours to devote to a forum. After all, there are other things you need to do to market your business too.
You won't make the connections you're hoping to make, however, if you walk right in and start posting here, there, and everywhere. Create posts at times when my website the maximum amount of traffic is likely to hear what you have to say. Focus on providing quality posts if you're really interested in becoming influential on the forum.
One quick and easy way to get an idea my company if marketing is allowed in a forum is to look for signatures. If there are signatures, then look for links in them. This is the usual practice by forums if they don't mind members placing their business links in their signatures. After you have seen many forums, you will be able to tell what to do in terms of forum marketing rules. In addition, you can pretty much tell what you can do by studying the signatures of other members. For example, they might have numerous pictures and loaded with links. This will give you an indication that it's really a marketing friendly forum and you can proceed to join.
Any time you join a forum, you have control over your own persona or how people view you. You can create whatever character that you want to be. But be careful when you are doing this because you can never tell what will take place in the future. If you are a really aggressive person, you can change this in the very beginning. Not everyone has the strong personality that you might have. However, you control how others will see you. According to your subject matter, you may want to remain in the background only. So do not lose sight of goals and how all of this will play into things.
So compare social marketing to forum marketing. And it is easy to see that forum marketing is just another type of social marketing. They are both deeply rooted in relationship marketing, which you should thoroughly understand.